Objectives

• Easy to use platform that maps out the options customers have when selecting sleep aide supplements.
• Help customers understand the personalized and curated options specific to their symptoms while keeping them from becoming disoriented from the field of options.
• Replace the ‘product catalogue’ approach with an engaging, easy to navigate and educational destination.
• Designs should not lean too heavily into the color purple.

TARGET AUDIENCE:  Adults 25 – 54 who are looking to proactively support their sleep TONE: Credible, Approachable, Helpful