WarnerMedia
LatinX Heritage Month Campaign 2020
Overview
The main purpose is to celebrate the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America
LatinX Doodle Illustration
This illustration mixes the colours and iconic places/items of LatinX culture to create a colourful, eye-catching and fun illustration that screams LatinX Celebration. It can be adapted to all kinds of media, and it forces the audience to stop and look at everything that is inside! Llamas from Peru, the Carnaval from Brazil, the Mexican sombrero… you can find hints to every LatinX culture!
Hand-drawn doodles vectorized in Adobe Illustrator.
Used in the Warner Media, TBS, TNT, and TRUtv channels to promote LatinX Heritage Month.
¡Canta y No Llores!
“Canta y No Llores” or “Sing and don’t cry” is a perfect representation of LatinX culture. It represents the LatinX determination of moving forward even when things don’t seem to be going the right way. It means latinxs can find the good in every situation, and they can make a happy moment out of a sad one.
Used in the Warner Media, TBS, TNT, and TRUtv channels to promote LatinX Heritage Month.
