WarnerMedia
LatinX Heritage Month Campaign 2021
Overview
The main purpose is to celebrate the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America
Cutout StopMotion
For this video, we wanted to show how diverse and colourful Latinx culture is, but at the same time, we wanted it to be the ultimate scroll stopper.
Photographed different things that represent LatinX culture using the cutout of a woman dancing to LatinX tunes as an overlay.
You can pause the video at any point to get a glimpse at LatinX culture.
Used in the Warner Media, TBS, TNT, and TRUtv channels to promote LatinX Heritage Month.
More than 300 photos
We first had to print each frame of the woman dancing to isolate it from the background. Once we have done that, we carefully cut by hand each of the 300+ frames with an exacto knife.
Then we took pictures with the paper cutout acting as an overlay and joined them together.
Hispanic Beauty
Illustration created in honour of LatinX women, their strength, intelligence, determination, beauty, love and dedication. Oh! And for being such great cooks!
Because behind every great LatinX, there is an amazing woman.
Used in the Warner Media, TBS, TNT, and TRUtv channels to promote LatinX Heritage Month.
In honor of LatinX women.
